KNOWLEDGE IS DIVERSITY

Knowledge is diversityof accumulated experiencebrought together. It’s stupid to realize that we look at the experience of an agency as a company, while the experience of the agency actually is way more than what can be seen at first glance. Let’s face it: It’s the accumulated individual experiences that is way more interesting. It’s what recruiters are looking for in people (experience, skills, personality, cultural fit, synergy), but when they’re hired we forget about the […]

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START-UP AS A MINDSET

Instantly we see hip girls and guys with fancy laptops and headphones, in cool environments, trying to inspire investors and each other, having high-end conversations about changing the world that are shared on Instagram, LinkedIn, Medium or any other relevant medium. Probably with a feeling of empathy, almost motherly/fatherly and maybe even a sense of relieve, because it’s not us…. And that’s fine. But it’s weird. The kind of energy start-up people have is infectious. […]

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CORONA LOCKDOWN: A PERFECT TIME FOR SOULFUL BRANDING & MARKETING

Brand & marketing initiatives in this  turbulent time, but another thing becomes apparent as well. In our mad rush for performance marketing, ROI and effectiveness, many brands forgot, or didn’t take the time, to define their true purpose, to create a genuine brand personality and think about ‘daily’ conversations to build relationships (friendship) with clients and prospects. Because of that, some of them are facing some serious challenges now: The difficulty to suddenly switch from pushing […]

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