It’s stupid to realize that we look at the experience of an agency as a company, while the experience of the agency actually is way more than what can be seen at first glance.
Let’s face it: It’s the accumulated individual, diverse experiences that is most interesting.
It’s what HR-people and recruiters are looking for in people (experience, skills, personality, cultural fit, synergy), but we forget about the reasons when they’re hired and try fit them into a custom made squeeze box, we call agency [fill in name].
Resisting that usual, is more interesting. The power is in creating synergy between the individuals, experience, personality, skillsets to create the most energy, interaction and best possible outcome. It’s like having the perfect gene pool to create the best possible offspring.
General George S. Patton said it precise: If everyone is thinking alike then someone’s not thinking. Soundboard Collective believes in sound and diverse thinking even before we start.
We find and attract people we’ve met or feel attracted and explicitly and deliberately bring these globally scattered, experienced, likeminded, generational, controversial people and work together and get things done, amplifying angles, insights, ideas, business.
Being an accumulation of strategy, creativity, business, change and energy.