Everybody knows that creating a good post, advertisement, poster, TVC, RC, and even a full brand proposition, is all about a single minded message. But in the process of creating such a thing, two things often happen:  We either can’t make a choice in single-mindedness or More single minded messages are added…. The result is often something that’s not focussed with too much information, on too little space and so it’s difficult to understand or […]