It’s stupid to realize that we look at the experience of an agency as a company, while the experience of the agency actually is way more than what can be seen at first glance. Let’s face it: It’s the accumulated individual, diverse experiences that is most interesting. It’s what HR-people and recruiters are looking for in people (experience, skills, personality, cultural fit, synergy), but we forget about the reasons when they’re hired and try fit […]
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Everybody knows that creating a good post, advertisement, poster, TVC, RC, and even a full brand proposition, is all about a single minded message. But in the process of creating such a thing, two things often happen: We either can’t make a choice in single-mindedness or More single minded messages are added…. The result is often something that’s not focussed with too much information, on too little space and so it’s difficult to understand or […]
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