Everybody knows that creating a good post, advertisement, poster, TVC, RC, and even a full brand proposition, is all about a single minded message. But in the process of creating such a thing, two things often happen: We either can’t make a choice in single-mindedness or More single minded messages are added…. The result is often something that’s not focussed with too much information, on too little space and so it’s difficult to understand or […]
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How come a lot of brands or companies are very boring on social media, while they know it’s very important and high on the agenda? Their not brave enough. And the funny thing is that marketing people making these decisions are the same people, together with thousands of other people who will laugh, like and share the same stuff that needed lot of bravery. You can’t always talk about the product. It’s boring, and probably the product isn’t that different anyway. […]
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It’s stupid to realize that we look at the experience of an agency as a company, while the experience of the agency actually is way more than what can be seen at first glance. Let’s face it: It’s the accumulated individual experiences that is way more interesting. It’s what recruiters are looking for in people (experience, skills, personality, cultural fit, synergy), but when they’re hired we forget about the reasons we hired them and fit […]
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