How to make tech more powerful
A world where it takes just a couple of weeks to copy ( new technology, it’s hard to compete on tech. Whether it’s an e commerce platform, an application, or even when it’s the technology behind a service or a product, it’s just for a moment you can have the pre emotive mover advantage.
In the end, people need to know about it, the product (or service), need to see the added value and need to like it as well. Believe it or not, they (your prospects) are not int erested in how you solved all the problems and time you’ve put in it. They only care how the product can improve their lives (so the product has to be good anyway).
One of our recent project is a good example of that. The old name was Eco Wheat Collection they created straws and cutlery from wheat. We created their new brand name, being Cyclups, making sure they were different and relevant (compared to the competition).
We created a simpel driving idea being ‘Back to nature’. That connects all the dots and vision) and has a lot richness in terms of message, design, story and creativity. Have a look at cyclups.com to see how.
The bottomline, building a brand is about the knowing, the seeing the added value and the likability and these are all (and only) attributes that belong to a brand. Having a strong brand and a strong brand story (that’s beyond the product), creates all this. It’ s about building Brand Equity and that requires all the tools in the book.
Brand name itself, the logo logo packaging design, website, social media, marketing, sales, you name it, all ingredients to create visibility, intrest and likability. The brand name also inspires the how and why on a higher level, it inspires the culture, attracts the ‘right’ people that can live the brand and so on.
Maybe it sounds all familiar, but still, it’s surprising how often it’s forgotten. In that case, let this be a reminder, there’s always a second change to make a first impression. If you’re already on it, keep on building the brand.
How to make tech more powerful
A world where it takes just a couple of weeks to copy ( new technology, it’s hard to compete on tech. Whether it’s an e commerce platform, an application, or even when it’s the technology behind a service or a product, it’s just for a moment you can have the pre emotive mover advantage.
In the end, people need to know about it, the product (or service need to see the added value and need to like it as well. Believe it or not, they (your prospects) are not interested in how you solved all the problems and time you’ve put in it. They only care how the product can improve their lives (so the product has to be good anyway).
One of our recent project is a good example of that. The old name was Eco Wheat Collection, they created straws and cutlery from wheat. We created their new brand name, being Cyclups, making sure they were different and relevant (com pared to the competition).
Wecreated a simpel driving idea being ‘Back to nature’. That connects all the dots (and vision) and has a lot richness in terms of message, design, story and creativity. Have a look at cyclups.co m to see how.
The bottomline, building a brand is about the knowing, the seeing the added value and the likability and these are all (and only) attributes that be long to a brand. Having a strong brand and a strong brand story (that’s beyond the product), creates all this. It’s about building Brand Equity and that requires all the tools in the book.
Brand name itself, the logo logo packaging design, website, social media, marketing, sales, you name it, all ingredients to create visibility, intrest and likability. The brand name also inspires inspires the how and why on a higher level, it inspires the culture, attracts the ‘right’ people that can live the brand and so on.
Maybe it sounds all familiar, but still, it’s surprising how often it’s forgotten. In that case, let this be a reminder, there’s always a second change to make a first impression. If you’re
already on it, keep on building the brand.
